I believe in soap. I believe in glue. And I believe in the chemists and chemical engineers that design them and make them.
There are a lot of cleaning products on the market that purport to be "green" and "all natural", but all their claims mean nothing if they can't prove that they work and that they're actually better than the real deal.
In short, I'm going to trust a "Tide" or "Cascade" long before I trust a "Ellen's Hypoallergenic Natural Suds". Because Ellen is certainly trying to sell me a line, and Ellen's is sold by someone that knows nothing about what natural, hypoallergenic, or cleaning means.
Sure, some (all?) chemical companies have had major problems. But a no-name brand that almost certainly buy all their ingredients from the same chemical companies has an awful lot to prove. They'll have to show the science, engineering, and double-blind studies to convince me that they can do what they claim.
In the mean time, I'm going to go with the excellent and proven products I've been using.