My overall rating:
- iOS: A+ effort!
- tvOS: D. Very little new here. Where is the out-of-the-box innovation?
- Watch: B-. It's good, despite killing off the 1st generation watch.
- MacOS: F. Clearly an afterthought, and kills off a bunch of good Macs too.
- Other: F. Absolutely nothing new in the decaying Apple ecosystem.
Here are my detailed thoughts
iOS 12iOS 12 retains support for iPhone 5S. This is important. Instead of throwing these excellent devices into the Security Trash bin, iOS 12 lets the 5S remain in secure, active service for another year. Furthermore, these devices are fully considered for performance improvements.
iOS 12 is a very bold move by Apple, and shows that iOS has taken on more "green" principles, and that it supports the ecosystem used by its customers.
Compare this to iOS 11, where Apple completely abandoned the relatively new and capable iPhone 5 and 5C, making them a dangerous security risk.
Good: Phone Addiction Tracking
The new features that help users track how much time they use with their device. This is impressive. A lot of people use their phones way too much - myself included. This addresses that, even though most manufacturers would rather allow people to get hooked.
Sad: No Time Capsule ReplacementWith the death of Time Capsule hardware, Apple should add Cloud-centric backup capabilities to TimeMachine so that it can work with S3, or BackBlaze, Mozy, or one of a dozen other modern Internet backup services. Instead, MacOS users get a decaying backup ecosystem. Clearly Apple just wants to sell more iCloud subscriptions instead of advancing MacOS backup services. Sad.
Sad: tvOS updates.Apple TV. Still no new features that make it extraordinarily enticing. It's just an amp'd up ROKU. It's time for Apple to add WiFi router, Airport, Time Machine, and VPN capabilities to this impressive piece of hardware. Instead, it remains a ROKU. It sells only because of proprietary but pedestrian capabilities.
Sad: MacOS Mojave
The idea that Apple has to state that they still care about the Mac shows that they don't really care about the Mac. MacOS and its Apps are quite static, with only minor improvements for exceedingly expensive hardware.
Ugly: MacOS Mojave Kills Millions of MacsMojave kills off millions of excellent Macs, sending them to the security waste bin: Any Mac that was initially released before 2012 is going to go into the security waste bin in 2 years. Apple could address this by committing to make security updates to High Sierra for the next 5 years, but Apple would rather push you to upgrade for security fears instead of encouraging you to dream of their new (overpriced, under-performing and inflexible) Mac hardware. SJ, we Apple customers miss your product strategy.
Apple was clearly so utterly embarrassed by this Mac mass murder that they didn't mention it in the keynote at all.